Successful entrepreneur and cartoonist Hugh McLeod writes this simple guide for escaping the cubicle claustrophobia of everyday work and promoting the branching out and making a success out of home-grown interests, hobbies and activities.
Had this not been a selection for my book club, I would probably not have picked up this book. I’m not really not the target audience for Evil Plans. I believe the target audience is anyone working in a stereotypical rat-race workforce and hates their current job. The audience is someone needing a little encouragement and nod towards starting their own company. The audience also includes fans of McLeod’s cartoons and website gapingvoid.com. I didn’t really find much useful information in this book, and many of McLeod’s work ethics and habit differ sharply from my own. I don’t like to work on 10 individual projects at a time, I like to work on 2 maybe 3, all of which are related and overlap.
Although McLeod offers some clever tips and includes a number of his own illustrations throughout the book, I just found this book to be lacking in applicable advice. McLeod wrote over 2 dozen chapters, each of which is roughly 1 – 5 pages. Short and full of quips and personal anecdotes, I think current fans of McLeod and his work will get a real kick out of this book. For me, I didn’t know his website or his work, so I never really understood why I should care.
Despite my reservations about the book, I have been reading his blog/website GapingVoid and I find myself really enjoying his writing. I think maybe because it’s not as condensed and bullet-pointy as the book? He’s an active member of the art community and is the CEO of Stormhoek USA, which markets South African wine in the States.
B00k 52 of 2011